Airbnb Listing Description with CWTON Number 2026: Step by Step

How to Update Your Airbnb and Booking.com Listing With a CWTON Number

Plenty of myths have grown up around the CWTON number in listings. Let's start with the facts: the CWTON register isn't operating yet, and the number can't currently be obtained or entered. The registration-number field on the platforms is optional today, and platforms do not remove Polish listings that lack a number, because there's no database to verify anything against. In this article we show how - once the system launches - to add the number on each major platform, and, more relevant today, how to optimize your listing description for visibility and conversion.

Where to Add the CWTON Number on Airbnb - Once You Have One

Airbnb provides an optional field for the registration number. Below is the general path you'll use once CWTON launches and you obtain a number. Today the field is optional and you can leave it blank - the platform doesn't require a Polish number and won't remove your listing for lacking one.

Step 1: Log in to the Host Panel

Go to airbnb.pl and log in to your account. Click the profile icon in the upper right corner and select "Switch to hosting" or "Manage listings."

Step 2: Select the Listing to Edit

On your listing list, click the one you want to update. If you have multiple listings, you'll need to repeat the process for each one separately - each listing requires its own CWTON number.

Step 3: Go to the "Legal Information" Section

In the listing editor, find the "Legal information" or "Laws and regulations" tab (the name may vary depending on the interface version). In the older panel version, this may be the "Local regulations" section in the listing settings.

Step 4: Enter the CWTON Number

In the "Registration number" or "Tourist license number" field, enter your full CWTON number in the format received during registration. Enter it exactly, without extra spaces or characters. Note: today there is no CWTON database for the platform to verify the number against - the field is informational.

Step 5: Update the Listing Description

In addition to adding the number in the dedicated field, it's worth mentioning the registration in the listing description. This builds guest trust and distinguishes your listing from the competition. A CWTON number in the description confirms that you operate legally and professionally.

Step 6: Save and Verify

After saving changes, check how the listing looks from the guest's perspective. The number, if you entered one, should be visible in the property information section. Don't expect a "green CWTON verification checkmark" - no such mechanism exists, because there's no database to verify against.

How to Add the CWTON Number on Booking.com

Booking.com has a slightly different interface, but the process is equally straightforward:

Step 1: Log in to the Extranet

Go to admin.booking.com and log in to the partner panel (Extranet). This is the main tool for managing your listing on Booking.com.

Step 2: Go to Property Settings

In the side menu, select "Property," then "General info." In the newer Extranet version, this may be the "Compliance" section.

Step 3: Find the Regulatory Section

Look for a section labeled "Registration numbers," "Licenses," or "Local regulation compliance." Booking.com should display a field specific to Poland labeled "CWTON" or "Tourist accommodation registration number."

Step 4: Enter the Number and Save

Enter the CWTON number and save the changes. There is no "24-hour verification against the CWTON database" - that database doesn't exist yet. The listing stays active whether or not the field is filled in.

Step 5: Check the Display

After saving, check how the number appears on the listing page from the guest's perspective. On Booking.com, the registration number typically appears in the "Property information" or "House rules" section.

Other Booking Platforms

Vrbo (HomeAway)

On Vrbo (formerly HomeAway), add the registration number in "Listing Details" -> "Registration/Permit Numbers." The field is available in the listing management panel and, for Polish properties, optional. Vrbo does not verify a Polish number against any database, because none exists yet.

Google Vacation Rentals

If your listing appears in Google results (via Google Vacation Rentals), the registration number is pulled automatically from connected platforms (Airbnb, Booking.com). Make sure the number is correctly entered on the main platforms, and Google should display it automatically.

Noclegi.pl and Other Polish Portals

Polish accommodation portals like Noclegi.pl, Nocowanki.pl, and eWczasy.pl will also require a CWTON number. Each portal will have its own field for entering the number in the listing management panel. Check the help page instructions for each portal or contact their customer support.

Your Own Website

If you run your own website with a rental offer, the CWTON number should be visible on the homepage or listing page. Best practice is to place it in the site footer, on the "About us" page, or directly on the listing. Regulations require the number to be visible in every form of advertising and promotion.

Listing Description Optimization Tips

Updating your listing with a CWTON number is a great opportunity to review and optimize the entire description. Here are tips to help you stand out from the competition:

Highlight Legality and Professionalism

In your listing description, it's worth mentioning that the property is fully registered and meets all legal requirements. This builds guest trust, especially for first-time visitors to a city. You might write something like: "Fully registered property (CWTON), meeting all safety and hygiene requirements."

Describe Safety Standards

Guests increasingly pay attention to safety. Mention smoke detectors, fire extinguishers, and the evacuation plan. These are elements you must have anyway, and listing them in the description could tip the balance in your favor.

Use Keywords

Platform algorithms work similarly to search engines. Use naturally woven keywords in your description:

• City and neighborhood name
• Nearby tourist attractions
• Property type (apartment, studio, house)
• Key amenities (WiFi, parking, air conditioning)
• Stay occasions (weekend, vacation, business trip)

Description Structure

A well-structured description should include:

1. Catchy introduction (1-2 sentences) - highlighting the property's main advantage
2. Property description - rooms, equipment, style
3. Location - what's nearby, how to get there
4. Amenities - list of key amenities
5. Practical information - check-in, contact, rules

Sample Descriptions With CWTON Number

Example 1: City Center Apartment

Here's a sample description structure for a city center apartment: Start with location and main advantage ("Bright apartment in the heart of the Old Town, 2 minutes from the Main Square"). Then describe the interior and equipment. In the information section, mention: "Fully CWTON-registered property equipped with smoke detectors, fire extinguisher, and evacuation plan. We meet all safety requirements for accommodation properties." Finish with practical check-in and contact information.

Example 2: Vacation Home

For a vacation home, emphasize space and privacy: "Spacious house with a garden, perfect for a family getaway." In the description, list the number of rooms, outdoor amenities (grill, terrace, parking). Mention the registration: "Legally operating accommodation property, registered with CWTON, with complete safety documentation." Add information about the area and attractions.

Example 3: Studio for Business Travelers

A business studio should emphasize work convenience: "Modern studio with fast WiFi and a work desk, ideal for a business trip." Describe remote work infrastructure, proximity to the business center. Highlight professionalism: "CWTON-registered property with invoicing available, regularly disinfected according to our cleanliness protocol."

Platform SEO - How to Rank Higher in Results

Your listing's visibility on booking platforms depends on many factors. Here are strategies to help you improve your position:

Profile Completeness

Platforms reward listings with fully completed profiles. Add all photos, describe each room, list all amenities. The more information you provide, the higher your listing will rank in search results. The CWTON number itself gives no algorithmic advantage here - there is no such thing as priority for listings with a registration number.

Response Speed

Platform algorithms favor hosts who respond quickly to inquiries. Try to respond to messages within an hour. You can set up automated responses to the most common questions to maintain a high response rate.

Calendar Updates

Regularly update your availability calendar. Platforms lower the ranking of listings with outdated calendars because it leads to rejected bookings and poor guest experiences. Set up calendar synchronization between platforms if you use more than one.

Flexible Cancellation Policy

Listings with flexible cancellation policies are booked more often and ranked higher. Consider offering free cancellation up to 48 hours before arrival - it's a compromise between protecting your time and guest convenience.

Pricing and Promotions

Dynamic pricing (lower in off-season, higher during peak) helps maintain a steady level of bookings. Platforms reward listings with competitive prices and regular promotions. Use automatic pricing tools if you have multiple listings.

Common Mistakes When Updating Listings

Avoid these mistakes when adding the CWTON number to your listings:

• Wrong number format - once you do have a number, enter it exactly as issued. Extra spaces, hyphens, or changed capitalization may cause problems later, once verification goes live
• One number for multiple properties - each property must have its own CWTON number. You can't use one number for multiple locations
• Number only in description, not in the registration field - once you have a number, it's worth entering it in the dedicated form field, not just the text description, since that's where it will be read once the system launches
• Forgetting to update on all platforms - if you publish listings on multiple platforms, you must add the CWTON number on each one separately
• Not updating after data changes - if you change data in CWTON (e.g., number of rooms), also update the descriptions on platforms

What if the Platform Doesn't Have a CWTON Field Yet?

Some smaller platforms may not yet have a dedicated CWTON number field. In that case:

1. Add the CWTON number in the listing description in a visible place
2. Contact platform support and ask about plans to implement the registration field
3. Keep a record of your contact with the platform - in case of inspection, it will be evidence that you acted in good faith
4. Monitor regulatory and platform updates - number fields will only matter once the Polish CWTON system actually launches

Summary

Adding the CWTON number will only become an obligation once the Polish system launches - today the number can't be obtained, and its absence won't get your listing removed. What you can do right now is invest in a professional, optimized description (location, amenities, safety standards) - that genuinely attracts guests and improves conversion regardless of CWTON.

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