How to Write an Airbnb Listing Description With CWTON Number - Guide

How to Update Your Airbnb and Booking.com Listing With a CWTON Number

Starting May 20, 2026, every short-term rental listing in Poland must include a CWTON registration number. Booking platforms like Airbnb, Booking.com, and Vrbo will verify the presence of this number and automatically remove listings that don't have one. In this article, we show you step by step how to add the CWTON number on each major platform, how to optimize your listing description, and how to use the new regulations to your advantage in terms of visibility and SEO.

Where to Add the CWTON Number on Airbnb - Step-by-Step Guide

Airbnb has prepared a dedicated field for entering the registration number. Here's the exact path:

Step 1: Log in to the Host Panel

Go to airbnb.pl and log in to your account. Click the profile icon in the upper right corner and select "Switch to hosting" or "Manage listings."

Step 2: Select the Listing to Edit

On your listing list, click the one you want to update. If you have multiple listings, you'll need to repeat the process for each one separately - each listing requires its own CWTON number.

Step 3: Go to the "Legal Information" Section

In the listing editor, find the "Legal information" or "Laws and regulations" tab (the name may vary depending on the interface version). In the older panel version, this may be the "Local regulations" section in the listing settings.

Step 4: Enter the CWTON Number

In the "Registration number" or "Tourist license number" field, enter your full CWTON number in the format received during registration. Make sure you enter the number exactly, without extra spaces or characters - the platform will verify it against the CWTON database.

Step 5: Update the Listing Description

In addition to adding the number in the dedicated field, it's worth mentioning the registration in the listing description. This builds guest trust and distinguishes your listing from the competition. A CWTON number in the description confirms that you operate legally and professionally.

Step 6: Save and Verify

After saving changes, check how the listing looks from the guest's perspective. The CWTON number should be visible in the property information section. If the platform shows a green verification checkmark, it means the number has been successfully verified.

How to Add the CWTON Number on Booking.com

Booking.com has a slightly different interface, but the process is equally straightforward:

Step 1: Log in to the Extranet

Go to admin.booking.com and log in to the partner panel (Extranet). This is the main tool for managing your listing on Booking.com.

Step 2: Go to Property Settings

In the side menu, select "Property," then "General info." In the newer Extranet version, this may be the "Compliance" section.

Step 3: Find the Regulatory Section

Look for a section labeled "Registration numbers," "Licenses," or "Local regulation compliance." Booking.com should display a field specific to Poland labeled "CWTON" or "Tourist accommodation registration number."

Step 4: Enter the Number and Save

Enter the CWTON number and save the changes. Booking.com may need up to 24 hours to verify the number against the CWTON database. During this time, the listing remains active but may display a message about ongoing verification.

Step 5: Check the Display

After verification, check how the number appears on the listing page from the guest's perspective. On Booking.com, the registration number typically appears in the "Property information" or "House rules" section.

Other Booking Platforms

Vrbo (HomeAway)

On Vrbo (formerly HomeAway), add the registration number in "Listing Details" -> "Registration/Permit Numbers." The field is available in the listing management panel. Vrbo verifies numbers automatically and displays them prominently on the listing page.

Google Vacation Rentals

If your listing appears in Google results (via Google Vacation Rentals), the registration number is pulled automatically from connected platforms (Airbnb, Booking.com). Make sure the number is correctly entered on the main platforms, and Google should display it automatically.

Noclegi.pl and Other Polish Portals

Polish accommodation portals like Noclegi.pl, Nocowanki.pl, and eWczasy.pl will also require a CWTON number. Each portal will have its own field for entering the number in the listing management panel. Check the help page instructions for each portal or contact their customer support.

Your Own Website

If you run your own website with a rental offer, the CWTON number should be visible on the homepage or listing page. Best practice is to place it in the site footer, on the "About us" page, or directly on the listing. Regulations require the number to be visible in every form of advertising and promotion.

Listing Description Optimization Tips

Updating your listing with a CWTON number is a great opportunity to review and optimize the entire description. Here are tips to help you stand out from the competition:

Highlight Legality and Professionalism

In your listing description, it's worth mentioning that the property is fully registered and meets all legal requirements. This builds guest trust, especially for first-time visitors to a city. You might write something like: "Fully registered property (CWTON), meeting all safety and hygiene requirements."

Describe Safety Standards

Guests increasingly pay attention to safety. Mention smoke detectors, fire extinguishers, and the evacuation plan. These are elements you must have anyway, and listing them in the description could tip the balance in your favor.

Use Keywords

Platform algorithms work similarly to search engines. Use naturally woven keywords in your description:

• City and neighborhood name
• Nearby tourist attractions
• Property type (apartment, studio, house)
• Key amenities (WiFi, parking, air conditioning)
• Stay occasions (weekend, vacation, business trip)

Description Structure

A well-structured description should include:

1. Catchy introduction (1-2 sentences) - highlighting the property's main advantage
2. Property description - rooms, equipment, style
3. Location - what's nearby, how to get there
4. Amenities - list of key amenities
5. Practical information - check-in, contact, rules

Sample Descriptions With CWTON Number

Example 1: City Center Apartment

Here's a sample description structure for a city center apartment: Start with location and main advantage ("Bright apartment in the heart of the Old Town, 2 minutes from the Main Square"). Then describe the interior and equipment. In the information section, mention: "Fully CWTON-registered property equipped with smoke detectors, fire extinguisher, and evacuation plan. We meet all safety requirements for accommodation properties." Finish with practical check-in and contact information.

Example 2: Vacation Home

For a vacation home, emphasize space and privacy: "Spacious house with a garden, perfect for a family getaway." In the description, list the number of rooms, outdoor amenities (grill, terrace, parking). Mention the registration: "Legally operating accommodation property, registered with CWTON, with complete safety documentation." Add information about the area and attractions.

Example 3: Studio for Business Travelers

A business studio should emphasize work convenience: "Modern studio with fast WiFi and a work desk, ideal for a business trip." Describe remote work infrastructure, proximity to the business center. Highlight professionalism: "CWTON-registered property with invoicing available, regularly disinfected according to our cleanliness protocol."

Platform SEO - How to Rank Higher in Results

Your listing's visibility on booking platforms depends on many factors. Here are strategies to help you improve your position:

Profile Completeness

Platforms reward listings with fully completed profiles. Add all photos, describe each room, list all amenities. The more information you provide, the higher your listing will rank in search results. The CWTON number is part of this completeness - listings with a registration number will be given priority.

Response Speed

Platform algorithms favor hosts who respond quickly to inquiries. Try to respond to messages within an hour. You can set up automated responses to the most common questions to maintain a high response rate.

Calendar Updates

Regularly update your availability calendar. Platforms lower the ranking of listings with outdated calendars because it leads to rejected bookings and poor guest experiences. Set up calendar synchronization between platforms if you use more than one.

Flexible Cancellation Policy

Listings with flexible cancellation policies are booked more often and ranked higher. Consider offering free cancellation up to 48 hours before arrival - it's a compromise between protecting your time and guest convenience.

Pricing and Promotions

Dynamic pricing (lower in off-season, higher during peak) helps maintain a steady level of bookings. Platforms reward listings with competitive prices and regular promotions. Use automatic pricing tools if you have multiple listings.

Common Mistakes When Updating Listings

Avoid these mistakes when adding the CWTON number to your listings:

• Wrong number format - enter the number exactly as you received it during registration. Extra spaces, hyphens, or changed capitalization may cause a verification error
• One number for multiple properties - each property must have its own CWTON number. You can't use one number for multiple locations
• Number only in description, not in the registration field - simply writing the number in the text description isn't enough. You must enter it in the dedicated form field so the platform can verify it
• Forgetting to update on all platforms - if you publish listings on multiple platforms, you must add the CWTON number on each one separately
• Not updating after data changes - if you change data in CWTON (e.g., number of rooms), also update the descriptions on platforms

What if the Platform Doesn't Have a CWTON Field Yet?

Some smaller platforms may not yet have a dedicated CWTON number field. In that case:

1. Add the CWTON number in the listing description in a visible place
2. Contact platform support and ask about plans to implement the registration field
3. Keep a record of your contact with the platform - in case of inspection, it will be evidence that you acted in good faith
4. Monitor platform updates - most platforms will implement required fields before the May 20, 2026 deadline

Summary

Adding the CWTON number to your listings on booking platforms is a legal obligation, but also an opportunity to stand out in the market. A professionally updated listing with a registration number, safety standards description, and optimized text will attract more guests and generate better results. Don't wait until the last day - update your listings now and take advantage of early mover benefits.

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